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Facilitating sustainable practices

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Facilitating sustainable practices

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Tag Archives: Nudge

Protected: Ist ein “Nudge” die Lösung des Problems?

Posted on 20th January 2015 by Viktoria Wesslowski

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Posted in Deutsch | Tagged Conference, Nudge

The concept 'Facilitating Sustainable Practices' originated in my PhD research. It expresses that behavioural change is best pursued not by convincing, incentivising or nudging individuals to 'behave better', but rather by making sustainable routines the easiest, the most convenient and thereby the most normal way of everyday life. Today, facilitating is the foundation of all my consultancy services.

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